One of the biggest challenges brewers such as Coppertail face is maintaining the dedication to their brand’s mission and their loyal following, while expanding their reach and growing market share. That challenge means not compromising on ingredients and utilizing the best equipment available for the fermenting, brightening and packaging of their product. But, for any growing business, reliability, uptime and power costs must be quantified in order to maximize margins to make the business viable.
Snail mail. Rolodexes. Boomboxes. We’ve given up the familiarity of the past for the promise of the future. But is the same happening in the chiller industry? Is the push for lower global warming potential (GWP) refrigerants changing the industry as we know it? In some ways, yes. But, in the United States in particular, the change may be more gradual than it appears at first glance.
The craft brewing industry has exploded over the past several years. According to the Brewers Association, in 2012 there were 2,420 regional craft breweries, microbreweries and brewpubs in the U.S. By 2017 that number had nearly tripled to 6,266. The abundance of craft brewers has led to increased competition for market share among consumers, distributors and bars – leaving little to no room for error in the brewing process.
Understanding and emulating how an existing business achieved success is often one of the biggest advantages to new business start-ups. Dogfish Head Craft Brewery, one of the first large craft breweries in the United States, has become recognized as a leader in this burgeoning industry. New breweries look to Dogfish Head’s model for implementing ideas that work without experiencing the irksome (and often expensive) trial and error growing pains.