02/05/2025
CAREL announced the appointment of Michele Martello as Chief Solution Marketing Officer. In this role, he will be responsible for defining the strategic priorities and objectives for CAREL’s solutions in the HVAC, Refrigeration and Services sectors.
Leading a structure that will serve as the reference point for the solution marketing teams, Martello will continue to pursue the Group’s goal of fostering sustainable medium-to-long-term growth. He will play a key role in directing, managing and coordinating corporate marketing activities to ensure a competitive global positioning of CAREL solutions. The central marketing department will therefore be responsible for setting priorities and objectives across different regions and channels, ensuring alignment with the company’s global strategy. This will also include defining best commercial practices and harmonizing the Group’s sales processes.
"CAREL is a benchmark for innovation in the HVAC/R sector. Our goal is to continue developing cutting-edge solutions that proactively meet market needs, with a sustainable and integrated approach," said Martello.
Michele Martello holds a degree in Electronic Engineering from the University of Padua. He began his career in 1998, working on the design of electronic instruments for the process industry. He joined CAREL in 2004 as a Product Manager in the Systems for Humidity Control Business Unit, later becoming Climate Business Unit Manager and subsequently Group Head of Platforms, overseeing the entire lifecycle of CAREL’s product ranges. From 2018 to 2021, he served as CEO of Recuperator S.p.A., a CAREL Group company specializing in the design, production and marketing of air-to-air heat exchangers. Since 2023, he has held the position of Group Chief IAQ Officer within CAREL’s IAQ Global Business Unit, tasked with developing and supporting the Group’s growth plans for Indoor Air Quality solutions.
About CAREL
CAREL is one of the world’s leading manufacturers of control solutions for air conditioning, refrigeration and heating, and systems for improving indoor air quality. The company designs its products so as to bring energy savings and reduce environmental impact, thanks to the combination of the most advanced technologies and customized services, aimed at optimizing the performance of equipment and systems. Founded in 1973, CAREL employs more than 2,000 people, with consolidated revenues of more than 650 million euros in 2023 (+19.3% over 2022) and operates through 47 branches and 15 fully-owned production plants. For more information, visit https://www.carel.com.
